A look back in pictures at the launch of our collective challenge: climbing Mount Toubkal in 2026.
The kick-off event took place in the presence of Madaëf Management’s leadership team, the challenge ambassador for the Tourism Branch, and the project’s accompanying coach.
This ambitious challenge—embodying our shared commitment to performance and pushing our limits—gets under way this Friday with the ascent from Tamenart Imlil, 2,600 m above sea level, 64 km south of Marrakesh and gateway to the magnificent Toubkal National Park.
